Logical Fallacies Essay Example | Topics and Well Written Essays - 250 words

Logical Fallacies - Essay Example She convinced me to go to school the next day. But I did not listen to her, instead, I stayed in my room and kept away from other people. I believed that if my family are going to see me and make an eye contact, they will catch sore eyes from me. What my mother did was to search the internet about my condition and look for information on how to treat sore eyes. After few hours, she knocked on my door and told me to go out fast. I was avoiding her gaze when she said that it’s not true. I did not understand what she meant by that. She told me that people don’t get sore eyes by making eye contact with people suffering from sore eyes. She directly looked at me and explained that sore eyes can only spread by contact of dirty and contaminated hands with the eyes. Hands can get infected if they get in contact with contaminated or infectious objects and surfaces. Therefore, sore eyes are brought about by viral infection and not by looking at someone with sore eyes. The popularity of something does not make it true. It is very popular among children and even in house hold that people get sore eyes by making eye contact with someone suffering from the same infection. It is therefore a common and popular misconception among the people not only in the United States but also in other countries. If not because of my mom and her eagerness to help and convince me to go to school, I will not find out that everything my friends and I believed in about sore eyes were not true. Thus, the very next day I attended school. But it took a lot of my day to explain to my friends and classmates that they will not catch sore eyes by just looking at

Franz Kavka, Term Paper Example | Topics and Well Written Essays - 1500 words

Franz Kavka, - Term Paper Example Kafka, despite reverberating in all his greatness, was always consumed by the fact that death was absolute and approaching him almost all the time. He soon became obsessed with the fact and put forth a number of statements with respect to killing Jews all around him. In one of the articles chosen, it has been mentioned that, â€Å"Sometimes I'd like to stuff all Jews (myself included) into a drawer of a laundry basket-then open it to see if they've suffocated.† (Karra) Even in his works, for example in Metamorphosis, he talks about the emotional death that every man must face during the course of his lifetime. He also tries to show that it is not necessarily a bad thing; and that it is the doom that must fall upon all of mankind eventually. He tries to portray that a person can avoid and be free from death if he is crazy enough to commit suicide. He was sick of society, and on a different level, a little scared as well. This was because he was afraid to publish his works publi cly and have them read and criticized by other people around him. Kafka spent a great amount of time trying to improve the image that he had created for himself around the people he lived with. He was also a hypochondriac, leading him to his infatuation with death subsequently. He feared losing himself in something he did not want to. He thus feared death as much as he welcomed it. Even though he resented Jews and openly wrote and talked about killing them and doing away with all of them including him, he did not foresee the Holocaust which took place soon after his death. The Holocaust had perhaps taken base on his ideas, who knows, because Kafka talked about suffocating Jews and that is exactly what happened in the gas chambers of the concentration and extermination camps set up by Hitler. In Metamorphosis however, Kafka has presented a completely different version of his character Gregor from that of himself. He writes that Gregor is a very socially acceptable man and is trying t o make his own way in life and society. As Gregor is transformed into an insect, or his metamorphosis begins, he begins to see how no one is ready to take him for who he is. An insect is an unwanted bug by everyone, and soon he is kicked out of his own home by his parents and nobody within the society is willing to accept him for who he might be. No one can hear him or understand what he was trying to say either. Much the same way, according to Marx, â€Å"In small numbers, an animal so defenceless as evolving man might struggle along even in conditions of isolation.† Due to this, Gregor dies out of loneliness and isolation as he is not able to survive anymore, and this death is his pathway to freedom and liberation from the clutches and shackles of society that had bound him to surviving according to the needs and desires of other people. (Kafka, Franz) The concept of hunger artists have also been explained in this book as an artist who has been fasting during the time that he has been looking out for people who are interested in his work of art. Soon however, he dies because no one wills to show any interest, and the artist is forced to retreat back to his cage and suffer alone there. Kafka was an absurd man who never enjoyed what he really wrote himself.

The Role Of Global Leadership Management Essay

The Role Of Global Leadership Management Essay A leader is one who knows the way, goes the way, and shows the way. According to Peters ducker leadership is not about a list of some qualities, attributes, charisma and it cant be same in all the leaders, its all about delivery of performance, the way managers present, solve issues and have got the ability to make other people work in a right way. Leadership is not always about consequences in between leader and followers and it wont be consider as affective leadership if there is lack of consequences in between leader and followers, On the other hand it doesnt mean that followers always think and believe that whatever leader says is right. example of good team and leader is that whenever leader is wrong, followers should raise the point with the appropriate knowledge and logic and on the other hand leader If think any doubt about his planning he should take valid points in to consideration and try to accept and amend it. When person start saying he doesnt know here learning starts and person who is a good listener is always a good leader. There are 3 styles of leadership which are as follow: a) Authoritarian or autocratic: ( I Want Both Of U To à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.) This style is specifically use when leaders tell their employee that they want this done and in that time period usually in such cases all the information is ready or available. This condition is suitable when employees has al the relevant information to solve the problem o rleader is short on time and employees are well motivated. Some people think that this style is yelling style, like ordering rather then working as a team. b) Participative (Democratic): (Lets Work Together To Solve This à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.) This style involves the leader to include one or more employees in the decision making process in terms of what to do and how to do? However leader maintains the final decision making authority but on one hand it shows weakness of the leader that he doesnt have full knowledge, but its always not necessary that leader should have all the knowledge of the problem. If leaders use this style its mutual benefit on one hand it allows leader to become part of a team and on the other hand allows leader to make better decision. c) Delegative (Free Reign): (You Two Care Of The Problems While I Go) à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦) In this style managers allow employee to take decision but still leader has the power of final decision and he can apply this practice only if he trust his employees in such a way that even if they take wrong decision so he will be responsible. In a whole task you cant do everything you must allocate certain tasks to employees. Normally good leaders apply all the three styles in their work it just depend on the nature of work and time that which style has to follow and in leadership, leader should never be so soft that its so easy for employee to mould it and never be so hard that could easy to break. Before discussing about global leadership skills its important to have some reviews on leadership skills first to get the appropriate vision of global leadership skills. A leader is a dealer in hope. (Napoleon Bonaparte) Some of the leadership skills are as follow: 1; Cognitive Skills 2: Interpersonal Skills 3: Business Skills 4: Strategic Skills 1: Cognitive skills can be explain as the base of leadership skills because of the characteristics involved in it such as collecting, processing, disseminating information and learning, leader has to involve in all those activities. Leader has to be good in oral communication as speaking he should be able to deliver or convey his message accurately that what and why it needs to be accomplish. Apart from speaking he should be a good listener on the other hand to listen questions and reply accurately in time to achieve the desire task. both of these qualities accomplish communication skill. his written skill plays vital role as well he should be a good in writing in terms of delivering his message and also can read well in order to understand and achieve tasks which are required.Active learning is also one of the characteristics which is very important in leadership. leader should be fast learner, should have the ability to act on emergent, non routine and dynamic situations at the job . 2: Interpersonal and social skill is another important step of the leadership skills as its related with interacting and influencing others. it comes in the category, as referred by the previous researches as social capacities, social judgement, social complexity and differentiation and human relation. its all about of understanding other people behaviour, why they react on such situations and their performance under pressure work environment. it involves coordination of actions and negotiating to reconcile differences among employee perspectives and establish mutually satisfying relationships. With this skill its also make people to believe and influence in such a way to accomplish organizational tasks more effectively. 3: Business Skills specifically use for managing personal resources of the business and to develop, motivate, identify and promote employees the way they work as well as management of financial resources and organizations unit. Strategic Skills are highly conceptual and based on strategies which leader has to implement at the required time in the organization for affective results. sometime they have to forecast such situations and has to prepare strategies. This include important planning and visioning of future situations. Strategic skill is also problem solving component which identifies problem and become increasingly important for these jobs to identify problems and make necessary steps to solve it. Aims and Objective The reason Toyota is been chosen is because of its size, growth, strategies as a multi national company its leadership skills. In such a big company it will be easy to discuss different points and theories with examples .Basic aim of the project is to see how leadership skills affects companys business, how good and bad leadership makes difference, how with the help of their strategies and leadership skills they have reached to the success heights. Here we will also outline the role of leader globally as in terms of his/her skills in a multi national organization. Their responsibilities, duties and skills that should exist as part of their personality. We discuss about leadership skills above, which are more or less similar to the qualities of global leadership qualities in multi national organization. Role of Global Leadership Organization is basically planned, understood, coordinated and purposeful action of human beings to produce a product can be tangible or intangible but this product market limited just in the country however multinational organization is group of people who can produce and market product not only inside the country but abroad as well on international basis. so its very obvious that the nature of business and number of problems will be less if compared with multinational organization so similarly responsibilities and duties of local company leader will be less then the global leader, take an example of a Local company for example Ashwin Travellers they have got their branches in different cities of UK so the responsibility of its manager will be far less then the responsibilities of a multi national organization for example Toyota. Well according to some writers there is no such thing as global manager, Usually multinational companies hired three kind of persons in multinational companies Business manager Country manager Functional manager and Corporate manager . 1: Business Manager :- consist of three parts which are Strategist + Architect + Coordinator. One of the responsibility of global business manager is to improve companies global scale efficiency and competitiveness. In this task business manager has to recognize the current and future opportunities of the company that how can they make profit in long term goals apart from that he has to take in to consideration the global market risks and competitors across the borders and before making any strategic plan or decision he should have knowledge of all those risks and factors which could affect their plans as in whole. His job is to take full advantage of the integrated worldwide operations. As in Toyota, they have got different brands in different countries but its not necessary that all models are famous in all regions of the world they have to observe the demand and supply graph or look over the sale graph of different models in different countries after that they can assess well that which product/model needs marketing efforts on the other hand increase the supply of the mode ls which are selling out faster for example according to the search in Toyota Yaris, Avensis and Lexus are more famous and use in Uk at the moment on the other hand in middle east Toyota Jeeps, Toyota Corolla, Toyota Hilux and Land Cruiser are more famous so in comparison of both it totally needs different market strategies and demand and supply chain so all these factors should take in to consideration and related to the job of business manager to keep an eye on these factors and take accurate decisions at the right time. Three roles should be played very affectively by the business manager firstly act as a strategist for his organization, and architect of its worldwide assets and resource configuration, and should have an idea of transactions across the national borders. Al Cabito Group Vice President , sales administration, Toyota motor sales provide great insights into Toyotas emerging build to order strategy. Toyotas annual profit in 2003 were $8.13 billions, much more then combine income of GM, Ford and Chrysler and the biggest profit of the auto makers in the last decade. so all this profit and high production is because of excellence in strategies and architect with coordination which consider as the key of Business manager. 2: Country Manager :- consist of three parts Sensor + Builder + Contributor. National subsidiaries are always use building block for most of the world wide companies. If on one hand global business manager job is to achieve global scale efficiency and competitiveness on the other hand job of country manager is to activate his market sensors 24/7, 365 days a year in order to get a clear vision of the sensitiveness and response of the local market. the job of countrys manager is not only to meet customer needs but also required satisfaction of the host government requirements and defend their position in the market against local and external competitors. As Business manager, country manager has to fulfil 3 vital job aspects. He should be sensor and interpreter of the local market opportunities and threats as in risk, should be the builder of all the local resources and capabilities, and act as a contributor too and to act as active participant in the global strategy. Country manager job activities should be very fast and accurate as in terms of gathering and transferring information regarding market reports in terms of risks, demand and supply of the product, because all those local information plays important role in big decisions and strategic planning. This act matches to one of Toyotas principle Right process produces Right results In terms of Toyota, Ken Elliot, Service parts centre, national manger shared a lot in making Toyota Way Culture in a new parts of distribution centre. As auto maker industry job of country manager isnt easy as because of the different brands of different countries in the market. In UK alone there are approximate 55 car manufacture so its mean every week each car maker comes up with new model, price and warranty. so for this purpose country managers sensor should be working fast and on top of that its fast and accurate delivery. He should be active as in terms of contributor as well should have the knowledge of all market reports in terms of contributing. 3: The Functional Manager:- consist of 3 parts Scanner + Cross Pollinator + Champion. The above two managers have come in to their own well in case of Functional manager have to get recognition in many multinational companies through them. functional manager support staff roles, excluded from important meetings, and even dismissed unnecessary overhead. Organizations who build a culture of learning to create and spread innovations needs such skills to transfer with the connection of scare resources and capabilities across national borders. The above objective is very important and to achieve this functional manager at his best practice has scan specialized information worldwide and champion innovations that may offer transactional opportunities and applications. Innovation, basically start with new opportunity or market threat to the manger for example technological development, pending government regulation, when any of the above situation arises around the world corporate head quarter take it very lightly if viewed in isolation but when scanner serves by a functional manager with the reason that expertise should find any trends and move knowledge across the boundaries then the person can transform piecemeal information in to strategic intelligence. Take an example of Toyota it starts with big 5 seated car in the past but with the passage of time they have seen the people demand changing to small cars so on the other hand, they have started production of small cars with smaller engines. Recent example of innovation is Toyota green car which run on electricity, the reason of its production and spending loads of money on its research is just to attract customers and capture the market as they have realised the market demand earlier. 4: Corporate Manager :- Consist of 3 parts Leader + Talent scout + Developer. This is crystal clear that there is no single model for Corporate manager neither the old line international specialist manager not even today any generalist can handle the modern day complexities of cross border strategies. corporate managers deals with many levels of responsibility playing the most vital role in transactional management. Corporate manager always lead in broadest sense and they always realise and identifies the importance and develop the talented business, country and functional managers and balance the negotiation among the three. its in the hand of corporate managers to develop and promote strong managerial specialists who have got the ability to give vision to the strategies around the world. The very first step as a senior executive is to identify those in the organization who have potential and ability to become a global manager. broad vision, deep understanding of the business, country and functional task. Their will be other talented managers in the organization but all of them are not flexible with all combinations discussed above especially when it comes to cross border coordination and integration. RESEARCH METHODOLOGY The above research is based on Global leadership skills, but before starting major of global leadership it was essential firstly to give a brief description of general leadership and its skills in normal organization and after words major portion was done relating to the base of this assignment. For this research different articles, journals and books have been referred to retrieve the quality data in order to deliver accurate and up to date information. Athens has played a vital role in the accomplishment of this data, its the same online service which is not only use around the world but is also used by UK education community, NHS and The British Council. To explain and portray the crystal clear image of the topic company which has been selected after a deep research is Toyota and tried hard to explain points related to the companys situation. LIMITATIONS There are few limitations which are explain as follow: 1: Interview were require from the Toyota companies higher rank employee regarding their growth, expansion and strategies, which unfortunately, wasnt possible. 2: Analytical data would have been more help full and would have explain few more points clearly regarding the affect of good global leader strategies in terms of graphs and tables. 3: Interview were require from some regular customers of Toyota who are using this product since ages, their feed back could have some add on in the research work CONCLUSION There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment and you start to decline. (Andy Grove) Organization is like a horse, just like horse need a good rider same as organization needs a good leader to run up to its maximum capacity, see long term goals, give vision to the strategies around the world. Effective leadership of the company is essential for every organization in the world of today. Global leadership requires not only training but also vast amount of experience and confident to run the company in its difficult time. As its not essential that global leadership should be the same as discuss in the above reading because thousands of research has been done on this topic by various writers and especially now a days where companies arent limited to production of units it has been expanded to services as well so in terms of services role of global leader can be different up to some extent, in that case information technology and knowledge management plays vital role. The success of Toyota which has been discussed above is not only because of their leadership skills but it about the organization culture as well the way they have created that culture which they named as The Toyota Way and also 14 principles of Toyota. Person in any company name as Business manager Country manager Functional manager and Corporate manager considered to different person for different jobs but this can be done by one person depending up on his contacts, experience and the way he performed his duties. Role of local leader is no more different then the role of global leader but just add on some extra powers and when extra powers comes it doesnt come alone it always come with greater responsibility.

Assisted Suicide Essay -- Euthanasia Physician Assisted Suicide

Assisted Suicide I examine the ways in which our cultural expectations with respect to death may be transformed by the legalization of assisted suicide. I suggest the inadequacy of the philosophical framework currently taken as the basis for discussing the advantages as well as the dangers of legalizing assisted suicide. I do not believe that individual autonomy is any sort of possibility for dying patients, regardless of the social policies that surround death in a society, insofar as our individual agency in this situation is necessarily intertwined with that of various relevant others. By means of a theory of agency relations, I attempt to show the dynamic ways in which we may all adjust to the option of assisted suicide as a preferred end-of-life option. My theory of agency relations does not deny individual choice; rather it explains the qualitative complexity of individual choice, as well as its dynamic social process of evolving. "What is the tie between two instants that have between them the whole interval, the whole abyss, that separates the present and death, this margin at once both insignificant and infinite, where there is always room enough for hope?" (1) "Is death possible? Can I die? Can I say 'I can' with respect to death? Can I?" (2) I. Comprehending Death: The Limits of Philosophy We philosophers are always trying to get a grip on death, and always failing. Anthropologists and social historians are likely to do better than philosophers in their efforts to characterize death, insofar as they can investigate the many faces of death in different cultural contexts: death in battle may be heroic; death in youth may be tragic; death in old age benign. In different times and different cultures death me... ...pp.14-15. As anthropologists, the Kleinmans find shifts in the American cultural rhetoric of illness which correspond with Hochschild's findings as to the devaluation of traditional domestic duties of women. Our cultural rhetoric, the Kleinmans remark, "is changing from the language of caring to the language of efficiency and cost; it is not surprising to hear patients themselves use this rhetoric to describe their problems. Thereby, the illness experience, for some, may be transformed from a consequential moral experience into a merely technical inexpediency." (14) See Robert Kastenbaum, "Suicide as the Preferred Way of Death," in Edwin S. Shneidman, ed., Suicidology: Contemporary Developments (New York: Grune & Stratton, 1976), pp.425-441, for a much earlier analysis predicting that our society would readily embrace suicide as a desirable way of dying.

Essay: Case Study

G became aware what the counterpart has planned for the agenda and he was surprised and concerned about he detailed and long business meals and cultural trips without any information or expenditures, knowing that the companies budget is limited. Asking for more information, the local organizer of the counterpart ignored Mr†¦ G's requests, even the solicitation to speak with the boss, was rejected due to busyness and non-existent importance. At the end of the conference Mr†¦ G was surprised in the positive way, that the conference finally was a complete success.Why were the communication and the procedure of organizing the conference between the two parties so efferent? According to the theory of Edward T. Hall Is this, a classical example of monochrome and polychrome cultures. In polychrome cultures like in the example of the venue, time Is flexible. It Is accepted to do various things at once, agendas and business meals were extended at the pleasant way or laid, and cultur al events will be organized without consultation. Also communication, via emails like in the example of Mr†¦G, is not always enjoyable with people from this culture. Because of the different meaning of time. Time is wasted and not taken seriously because it can be changed in seconds; they have a constant state of flux. Scheduled events or plans can be discarded or changed immediately. They interact with several customers at once, and are entangled with each other. Arranging dates therefore is very difficult. In the view of Mr†¦ G, who is obviously a monochromatic type, is this situation awkward. He likes doing things one by one and in an accurate way.Plans or events are scheduled down to the last detail without Interruptions and In a linear way of time. It is important take ointments seriously without breaking deadlines. Monochromatic types are short- term oriented and therefore leisure time Is only accepted after the Job Is done and projects are promptly and satisfactory. Another culture difference, which occurs In this example, is the dimension of power distance from the theorist Egger Hefted. And expect that power will be allocated unequally. According to Hefted there are two differences, low power distance and large power distance.In large power distance cultures as in the case, employees are awaiting for instructions by their boss. They need to be told what to do, in the way it has to be done and they also accept the high differences in the range of salaries and executive positions. Mr†¦ G requested several times for more information's but Ms. K the local organizer ignored his objection, even a request for a conversation with the boss of the local organizer was denied due to busyness of the boss. Which means the boss has other important things to do and no one is allowed to interrupt him or to question his decisions.Here the subordinates accept the high power status, and when the boss gives the control way like in the case, organizing the e vent, neither Ms. K nor Mr†¦ G has to doubt about the planning progression of the international conference. In lower power distance culture, subordinates like Mr†¦ G and others superiors consider to be treated equally. Flat hierarchies are expected, without having differences in executive positions. That's why Mr†¦ G felt quite unsatisfactory to be treated unfairly. He only wanted to be well informed about the progression for the conference and be aware of new circumstances for his planned project.

Marketing Plan for Compost in Nepal

INTERNATIONAL AMERICAN UNIVERSITY PRESIDENTIAL BUSINESS SCHOOL Buddhanagar, Kathmandu A Report on Marketing Plan of Nepal Recycling Company Ltd. In partial fulfillment of the MBA IInd semester project submission requirement Submitted to : Submitted by : Mr. Sujan Raja ShresthaAshim Shrestha Lecturer, Marketing Management Gyanman Bade Niranjan P. Bajracharya Sangeeta Ghale Shreya Joshi As on 21 March 20, 2013 Table of Contents I. Executive Summary A. Summary of situation analysis B. Summary of marketing objectives C.Summary of marketing strategies D. Budget summary II. Situation Analysis A. The Industry 1. History of the industry III. Executive Summary Summary of Situational Analysis In developed countries, the main motivations for waste reduction are frequently related to legislation, environmental protection, the scarcity of sites for landfills, and the risks associated with toxic materials. The same considerations apply in developing countries to large metropolitan areas that are s ubject to many economic and environmental pressures.Urban centres which do not have effective collection and disposal systems should not devote resources to developing waste reduction measures until adequate waste management systems are in place. For this, or other reasons, solid waste managers in developing countries tend to pay little attention to the issue of reducing organic wastes which make up from 50 per cent to 90 per cent of the total waste generated. Management of solid waste is a growing concern in Nepal as urban population densities increase and flat usable land is in short supply.Although small urban centres were declared to be municipalities2, they suffer from a lack of infrastructural and technical resources to tackle the problem of waste management. With increasing public awareness about good health and a clean environment, solid waste management has now come to the top of the priorities of the municipalities in Nepal. When the environmental impacts of proposed landf ills are being investigated, it is often found that residents refuse to accept landfill sites near their homes and local leaders from various political parties are often involved in protests against proposed landfill locations.Though the Local Self Governance Act of 1999 has empowered municipalities to take every necessary action at the local level, the absence of elected representatives3 since 1998 has been causing difficulties in its implementation. Even though collection systems are still not in place, most of the municipalities are expressing their desire to develop final disposal systems. They are also promoting waste reduction, reuse and recycling among local communities.Some of the 58 municipalities in various parts of the country are providing effective house-to-house waste collection services and some are making good progress towards final disposal. For this review, communities and private sector service providers have been selected according to their present performance in waste reduction. Priority is given to those community-based organizations (CBOs) and non-governmental organisations (NGOs) that are playing effective roles in waste reduction at source, collection, processing and recycling.Table 1 provides details of the regions and municipalities in Nepal. Where do we stand ? Nepal Recycling Company’s area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use use as a consumer good. This recycled product will meet two critical needs: 1. It will help people to better manage their organic wastes. 2. It will give municipalities a feasible and cost effective alternative to landfilling the waste, and 3. It will help meet the growing demand for organic soil enhancers and fertilizers.The material that will be recycled is human waste sludge. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and others. All of these potential customers will benefit from the compost's numerous soil enhancing characteristics. Landfills are filling up and costs of disposal are rising. Also there are a lot of problem in managing human sludge. This is a unique and viable concept that addresses the needs of various customers and reaches an  untapped market with tremendous growth potential.One of the most attractive aspects is that the business is projected to attain a strong cash position and achieve profitability in the third year of operation. Due to a large need for these products and services, and a lack of direct competition, our projection of quick profitability is attainable. Research will be an ongoing process for the company; one particular area of interest is the possibility of qualifying the product as a fertilizer. In this case, the profitability of the product would nearly double A. Summary of marketing objectives Specific:Our goal of the company is to initially promote recycled product a s for now â€Å"compost † to the customers bringing about awareness about the use of recycled product in focus the compost against the use of chemical fertilizers. We are to capture the market of the compost industry within the next two years by providing high quality organic composts at the rate lower or equal to the local rate but cheaper than the chemical fertilizers. We aim to sell our products to large segments : local farmers, industrial farmers, golf course and ultimately export the products.We aim at slow ascend in the profit curve rather than a rapid one. Measurable: We aim to take 20% of the market share within the first year and slowly increase to 30%. With the availability of input using human sludge and other organic waste, we are less in operating cost that merits us to sell our product at low cost. We are in collaboration with the government so we don’t have to incur any of the business taxes as the industry is currently targeted to social welfare with a little amount of profit. Achievable:We ensure to possess the latest recycling plant and quality assurance team in the industry. We also have the best marketing professionals to increase our sale. We currently are running our industry with the support of government assistance as well as different NGO working for the environment welfare, so we have sufficient funds as well are free from different taxes helping us to operate at optimal level bringing about profit which is to be reinvested in the same. Also our customers, as Nepal being an agricultural country , we have easy customers.The only thing our marketing team has to do is to aware the customers about the use of compost and its advantages against the other chemical fertilizers. We are also in collaboration with government and other NGOs that are working for the environement and the development of the agriculture segment in the country. Summary of marketing strategies. Nepal Recycling company aims to provide composts to customer s at a price far way cheaper than the chemical fertilizers being sold in the local market. Mission Nepal Recycling company’s mission is to provide the highest quality composts .WE exist to attract and maintain local farmers and agro-industrialist. When we attain the most of the market share, we tend to move towards profit maximization and go towards globalization of our product through brand. Marketing Objectives * Improve the local farmers perception on compost uses and its advantages * Increase the amount of compost market share in the country * Maintain a slow ascend profit margin * To educate the country about waste management and the advantages of organic wastes Target Markets * Local farmers * fertilizer manufacturers * nurseries * landscapers * government agencies * golf coursesMarketing Mix Nepal Recycling Company is comprised of the following approaches to pricing. ,distribution, advertising and promotion and customer services. * Pricing : The cheapest high quality c ompost in comparison to other chemical fertilizers * Distribution: The products will be manufactured in the recycling plant while the selling will be done with the help of agriculture retailers and government aids. * Advertising and promotion: We will require advertisements , sales promotions and government references to local farmers through different agricultural banks and NGOS working for the welfare of the agriculture. Customer Service: The customer service in the context of our product will be to educate people different information regarding the use of composts against the chemical fertilizers . And also educate about different agriculture information II Situational Analysis The Recycling Industry 1. History Recycling has been a common practice for most of human history, with recorded advocates as far back as Plato in 400  BC. During periods when resources were scarce, archaeological studies of ancient waste dumps show less household waste (such as ash, broken tools and pott ery)—implying more waste was being recycled in the absence of new material.In pre-industrial times, there is evidence of scrap bronze and other metals being collected in Europe and melted down for perpetual reuse. [4] In Britain dust and ash from wood and coal fires was collected by ‘dustmen' and downcycled as a base material used in brick making. The main driver for these types of recycling was the economic advantage of obtaining recycled feedstock instead of acquiring virgin material, as well as a lack of public waste removal in ever more densely populated areas. In 1813, Benjamin Law developed the process of turning rags into ‘shoddy' and ‘mungo' wool in Batley, Yorkshire.This material combined recycled fibres with virgin wool. The West Yorkshire shoddy industry in towns such as Batley and Dewsbury, lasted from the early 19th century to at least 1914. Industrialization spurred demand for affordable materials; aside from rags, ferrous scrap metals were cov eted as they were cheaper to acquire than was virgin ore. Railroads both purchased and sold scrap metal in the 19th century, and the growing steel and automobile industries purchased scrap in the early 20th century.Many secondary goods were collected, processed, and sold by peddlers who combed dumps, city streets, and went door to door looking for discarded machinery, pots, pans, and other sources of metal. By World War I, thousands of such peddlers roamed the streets of American cities, taking advantage of market forces to recycle post-consumer materials back into industrial production. [5] Beverage bottles were recycled with a refundable deposit at some drink manufacturers in Great Britain and Ireland around 1800, notably Schweppes.An official recycling system with refundable deposits was established in Sweden for bottles in 1884 and aluminium beverage cans in 1982, by law, leading to a recycling rate for beverage containers of 84–99 percent depending on type, and average u se of a glass bottle is over 20 refills. (The above mentioned details are abstract from wikipedia. com ) Current Scenario Some people dump their organic wastes into farm so that they get some fertilizers for their agriculture. While the papers, plastics are burnt and metal scraps are stored.But people have started selling the papers ,glass , plastics and metal scraps to the people coming to house doors collecting for it. The so called â€Å"khaali sisi bottle wallas† pay a small amount for the wastes they take in. They collect wastes in huge quantity and are exported to India where they get recycled and new products are produced in turn and sold to Nepal again in expensive prices. As population is soring up in the urban areas with the amount of human sludge and other wastes such as papers, glass, plastics and metal scraps.As the area for land fills are being filled up and there are no more places . The human sludge is directly dumped into rivers and ponds. The organic wastes from homes are also located into nearby open places. The country has not moved towards the concept of recycling and very few companies are into the â€Å"Go Green â€Å" concept and use recycled products from other sources. Also there are small companies who collect waste materials such as paper, glass, plastics and metals , but are taken to India for recycling. The products are then distributed from India only. Growth PotentialThe potential for the growth of the recycling industry is very high and flexible. With the availability of waste materials as input, the industry can grow soon and the products as well can be sold easily as the nation is also moving towards â€Å"Go Green † concept. As products such as fertilizers are becoming very very expensive, the compost produced from the industry can be of a great use viz price and quality. As chemical fertilizers are also continuous depleting the soil quality, the organic fertilizer or compost can help the farmers into their p roductivity. So there is a great potential for growth.Also with the growing number of other industry such as plastic, glass(esp. bottlers companies, brewery and distillery ), metal industries, the availability of raw materials can reduce their operation cost and provide the people of Nepal with cheaper products and also help the economy of the country by exporting recycled products because the whole world is using recycled products. Nepal Recycling Company History Nepal Recycling Company was established in 2012 AD . Its aim is to help the country in rising the economy as well as the management of waste materials.It recycles waste materials and helps manage the wastes and puts the country to a cleaner environment. While producing recycled products, it can help boom country’s manufacturing industries roviding products in the form of raw matireials or finished goods. Scope of business There is a big scope of this business to bloom. The products for the company for now compost an d recycled papers have a easily reachable market. It would take some years to capture the market for both the compost and the paper industry.Compost can be packed as a branded fertilizer and papers can be manufactured as high quality materials and sold in the same brand. The compost is readily required for every farmers so there is a huge probability for it to flourish in the market. While paper products markets can be made to the same organization from where the waste papers were brought from. Current state and growth The company so far is in its growth stage. It is trying to capture the market share providing the highest quality compost in the country.There is a scope for the company to grow to earn huge amount of profits and also establish itself as a brand product and also mark up as an international quality product. |Due to the growing concept of organic products, there is a huge amount of market sustainability . Profitability The company currently is operating at low profitabi lity rate . Its capital has been gained from government funds and other donors. So, the main scope right now of the company is social awareness and to capture the market. However the company will focus on increasing the profitability within the next 4 years.Competenece in various areas Strengths Starting a business in the recycling industry proves to be a profitable business because the potentials still remain untapped and it is an evergreen niche. recycling itself is a broad niche and making substantial profits from a recycling business in a country like Nepal where waste management is a impossible thing. We have plenty of waste materials that can be used as input for our plants. The human sludge which at present is dumped directly into the rivers can be directed directly to our recycling plants.We can also charge money from the home consumers for taking in their organic wastes. The recycling business will prove profitable because there is a high demand for recycled products from m anufacturing companies; who are looking to drive down production costs, since using recycled packaging materials is cheaper than acquiring new ones. Challenges * It is capital intensive – but can be started on a small scale. * High cost of recycling equipments and machines. * It takes massive amount of effort to gather waste local sites and other places.However, you can choose to outsource this process while concentrating on your core competence; which is recycling. SWOT Analysis Strengths| Weakness| 1. Low price2. Environment Friendly3. Low resource consumption4. Less garbage in the society| 1. Unavailability of Machinery2. Lack of Human expertise in recycling 3. People may not accept this product if we do not rightly market it. 4. lack of markets for collected materials5. lack of funding for recycling6. poor participation by residents in material collection. Opportunities| Threats| 1. Employment Opportunities2. Demand Supply Gap, creates a room for our business3. Purchasing power of the people will be increased so they will favour our products. | 1. Firms may react on this establishmentand may negatively affect ourprofitability and sustainability| Potential Marketing Problems The country has 90% of the population making up a living on agriculture. With increased demand and competition, people have started using their productivity using chemical fertilizers.Educating people on the use of organic fertilizers such as compost on the current scenario can be difficult. With people wanting more productivity, it can be a hefty task to make the people swift over to composts. With people into traditional farming, they have their own methods of organic composts and which is free of costs to them. Making them buy the same feature products with a price will take a heavy amount of risks. As well, the government is providing chemical fertilizers at very subsidized rate . The government itself can resist the sale of our product .