International Trade and International Logistics Free Essays

International trade and international Logistics The rapid expansion of trade liberalization and the growth of global capital markets and integration, information technology and the progressive development of communication technology, making the original messy market countries and regions gradually evolved into a unified global market. Worldwide production and management of multinational corporations or foreign trade enterprises in order to achieve competitive advantage, increase their profits, so they must adding their power within the scope of the global co-ordination of resources to arrange the logistics of its production activities. However, due to the consumers around the world have different needs, coupled with the longer distance of transportation and supply chain operations to expand making the world become increasingly complex logistically activating. We will write a custom essay sample on International Trade and International Logistics or any similar topic only for you Order Now So how to solve the contradiction between the global market growth and global diversity and global logistics supply and marketing channels, this complexly problem has become an international trading activities of every company to force in solving it. The relationships between international logistics and international trade International logistics development together with the development of international trade; there is a very close relationship between them. To achieve international trade, the completion of goods from one country to another country and to the customer’s designated locations, these are the reason why we have to achieve international logistics Therefore, international logistics is not only to ensure the international trade, but also the supply of commodities cross the borders the borders to the needs of States. it is a physical flow process in space, in time, and entities The entire process of international logistics, including the exporting country’s export goods leave the country, it has been entered into the importing country’s border (Douglas C. Long 2003, P. 230). Before explaining the relationship between them, first we note by the definition, what is the international trade and modern logistics: International trade is technical exchange of goods and services between countries or regions, including both imports and exports, from a national point of view, this exchange activity is called the country’s foreign trade, from the international frame of reference , The world’s total foreign trade plus together constituted the international trade; About the logistics, according to the definition of Logistics Association American, logistics is a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers, spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. The following will specifically analyze the relationship between them. 1)International trade promotes the development of modern logistics It is basic prerequisite of survival for modern logistics, also promote its international. And the International trade and modern logistics are two indispensable aspects of the world’s development, international trade make the ownership of goods exchanged, and modern logistics are embodied in goods between countries or entities in the transfer of its domestic. They Promote each other, interdependence and mutual restraint each? Modern logistics is developing based on the modern international trade, Efficient operation of modern logistics also promoting the development of international trade, in this case, the international logistics have emerged, which has brought the logistics industry Development opportunities and challenges 2) International Logistics is a necessary condition for international trade Worldwide community large-scale producing would inevitably lead to the different international division of labor, because of the increasing of the international division of labor getting refinement and specialization, there must be a kind of international cooperation and exchange between countries, thus requires the conduction of international trade to adapted with international logistics, to deliver whatever overseas customers Need, transfers the goods to the destination according to the quality and quantity timely and by appropriate manner at low cost, by this way to improve their customers products in the international market even more competitiveness and expand the foreign trade, While also imported into the country needed equipment, supplies and other goods timely, efficient at low cost, to satisfied the people’s livelihood, production, construction, science and technology and economic development needs in domestic 3)International Trade also promoting the Logistics to International Transnational business and international trade development, promoting the goods and information extensively exchange of a large number of flows in worldwide, international logistics became an Inevitable trend way of develop the international trade and world economic. On another hand, international trade is a prerequisite and infrastructure for the survival of international logistics, the Development of international trade determine the speed and scale of the development of international logistics, and now day’s international logistics became more scientific and reasonable, it’s also a beneficial protection of international trade development. International Trad e brings new demands on logistics: With the rapid development of world economy and the performance of some new trends and characteristics in international trade, such big steps made the newer and higher demands on logistics. Quality requirements: The structure of international trade is undergoing some tremendous changes, Traditional primary products and raw materials and other trade goods gradually giving way to those high-value and precision machining products. Due to the high value-added, high-precision flow of goods increased, At the same time the diversity of demand in international trade, resulting in the logistics getting more variety, small batch, which requires international logistics developing To even more quality services and diversification. Efficiency requirements The concentrated expression of the international trade is entered into the contract and to perform it, but the Performance of international trade contract is to complete by the international logistics activities, Therefore it requested the logistics to carry out the contract more efficiency, Hence the management of logistics need to be more strengthen, According to international trade in different commodities, by Corresponding the giant cargo ship? Berths and large professional machinery transport equipment to Improving logistics more efficiency Safety requirements As the international division of labor and professional development of social production, Most of the goods are distributed and produced around worldwide, for example, the U. S. brand Ford, a car production needs its raw materials, Spare parts in more than 30 manufacturers in 20 countries, products are sold to more than l00 countries and regions. The logistics involved in lot of countries, vast territory and in a long time transit, and also Great impact of climate conditions? Geographical conditions and other natural factors and also Politics, the workers strike events? war and other social, political or economic factors. therefore,we must pay a lot of attention to the climate conditions, geographical conditions even political situation, economic conditions, when organizing and selecting the transport routes and the mode of transport to passing through different regions in international logistics, To prevent the loss of goods caused by human factors and the irresistible forces of nature Economic requirements The characteristics of international trade, Determined the international logistics have lot of procedures and long period for Preparation and transportation. In the field of international logistics lower the transport and vehicle select costs is the best cost control solution for those international logistics companies. Improve the logistics economy, reduce logistics costs and guarantee the service quality, is an effective way to enhance competitiveness The efficiency and reliability of international logistics Logistics involved in a wide field, including material management in production areas, transportation, and the distribution and consumer services in Circulation areas. Rapid economic development in today’s world is getting faster and faster, the developed countries are all constructing the new world economic structure by using the strategy of â€Å"economic globalization†, â€Å"information highway† and â€Å"international logistics network, † The growth rate of international trade even higher than the rate of world economy growth. Through the development of international trade, international logistics could continuous improving and developing. Truth has proved that international logistics as a tool of international trade, countries must maximize broken down the geographical and national boundaries, in order to maximize the reduction of the cost of international logistics. On the other hand, international trade is a prerequisite for the survival of international logistics and infrastructure, international trade determine the speed and scale of the development of international logistics development, and the international logistics getting scientific and reasonable development is beneficial to secure the international trade? Logistics on the international role in promoting economic development on the expansion of multinational companies have to verify already. there are About 45,000 global multinational companies currently, their production and trade value has about 50% of world trade value, the tentacles They stretch to the global market is logistics industry. just in-time and zero inventory Became the corporate goal forever, the U. S. ogistics industry had establish an efficient supply chain already, some companies, such as Dell, the order from company confirmation to make the shipment of goods only 2-3 day, As the depth of modern logistics services, process length, the increasing breadth of coverage, to improve the production, supply, marketing, overall economic benefits of transport and promote the development of world economy and the role of trade is immeasurable, the Development of modern logistics brings three advantages to the International trade; That reduce the overall cost of international trade? Improve its competitiveness on the core business? Reduce investment in trade activities. conclusion he free trade, except brings benefits to both parties of the trade, also brings additionally positive impact on the existence of multiple Technological innovations of their own, As mankind enters the era of knowledge economy and trade liberalization in the mainstream situation, in a static sense, the level of technological innovation in developing countries will affect their trade pattern, size and interests; in the dynamic sense, international trade will affect the overall technological level and economic growth, In fact, only from the terms of the relationship between international trade and technological innovation, they are interacting each other; but for most developing countries, International Trade and the impact of its technical innovation should be more specific and profound, Because of international trade-related technical innovation in developing countries shows the way and play its â€Å"advantages of late launch â€Å" Strategy and also a important means of bring them into the growth and take-off stage of economic. ? References: http://www. trade. gov/exportamerica/TechnicalAdvice/ta_tradelogist101. pdf TRADE LOGISTICS 101’[PDF], By Wil liam Corley. August 2002 EXPORT AMERICA http://en. wikipedia. org/wiki/Logistics. ‘International logistics ‘second edition 2006 By Donald F. Wood, ISBN: 0-8144-0666-1 Pg. 126 to Pg. 169. ‘International logistics: global supply chain management’ 2003  By Douglas C. Long 2003058808 Pg. 225 to Pg. 231 How to cite International Trade and International Logistics, Papers

The University in NZ-Free-Samples for Students-Myassignmenthelp

Questions: 1.Why do you want to go abroad to study? 2.What attracts you to study in NZ? 3.Is there anything that puts you off living and studying in NZ? 4.What other Countries are you/did you consider studying in and why? 5.What Programmes of study are you interested studying in NZ? 6.What Programmes of study are Nigerian students generally interested in? 7.How many years would you ideally want to study in NZ for? 8.Do you want to return to Nigeria once you have finished study? 9.When investigating your study abroad, how did you get your information about countries, institutions, programmes? (eg agents, websites, social media etc). Answers: 1.The Universities abroad has a higher ranking than compared to my home country, and they also provide globally recognized Such degrees will also enhance my prospect once I return to my county. Studying abroad also has multiple benefits including international exposure, cultural intelligence, global employability, self-confidence and broad outlook towards life. 2.The degrees provided by NZ universities have an international reputation which can offer me international exposure. The cultural diversity is one of their defining pillars; the classes are full of students from different religion, nationality, and ethnicity. The NZ universities also provide excellent support to the international students through various workshops, language practices, and other courses. The students can work 20 hours in a week through a semester and in vacations they can work for 40 hours, which is beneficial for me. New Zealand is one of the most beautiful countries in the world, and the weather is terrific. The growth opportunities in NZ are significantly high, and I can even get a permit after my degree to work in NZ for next 12 months under special work permit. 3.Being a student is challenging, and being an international student is an even bigger Various factors put me off regarding studying in NZ. i.e., the communication problems, culture shock, and home-sickness. But, I can overcome these challenges with time. 4.Other than NZ, I have also considered studying in Australia because it is a dynamic, exciting country with friendly, energetic peoples. It is a multicultural country which has English-speaking safe and friendly societies which is beneficial for a student to learn and travel freely. 5.I am interested in Graduate Diploma in Information Technology which focus on project management, formulating e-business strategies, system analysis design, and managing information technology in a corporation. 6.Most of the Nigerian students are interested in studying computer science and information technology. The use of IT in Nigeria is proliferating which has increased the requirement of good programmers and software engineers. The companies pay high salary package to the employees who have studied abroad or had a degree from the internationally reputable university. 7.It will take three years to pass my course and collect the degree. After that, I will prefer to do a language or other course that can increase the weightage of my degree. 8.After completing my graduation, I would prefer to stay and work in New Zealand since it has more opportunities in information technology field than compared to Nigeria. I can receive a larger salary package and better incentives in a New Zealands company, and the opportunities for growth and global exposure is also considerably high in NZ. The facilities of New Zealand are also significantly better, and it also has a diverse culture that can be beneficial for my growth. 9.The university in NZ are especially prevalent in my field of study, and I learned about the universities from online sources. While surfing the net, I visited the official website of the universities to collect the information regarding universitys courses and facilities.

Create Products and Services Customers †Free Samples to Students

Question: Discuss about the Create Products and Services Customers. Answer: Introduction A value proposition can be defined as a statement of all the offerings which a company gives to its customers for a price (Andreson, Narus and van Rossum 2006). This serves as a promise that the company will exceed the consumers expectations. The chosen company for the given report is Mc Donalds. Mc Donalds is one of the largest food chain brands in the globe. The company has its operations in almost all the countries in the globe. The company is a fast food company with restaurant facilities. The company started its operations in 1940 (Mcdonalds.com. 2018). The company serves around 69 million customers every day in over 120 countries. The chain is famous for the products like cheese burgers, chicken products, breakfast items, happy meals, French fries, deinks, wraps and shakes. Recently, it had received a backslash from the consumers regarding its health oriented products and it then added fish, smoothies, fruits and salads to its menu. The given report will elaborate on the customer perceived values for the customer of Mc. Donalds. It will also be comparing the value proposition of Mc Donald with Burger King and comparing with the appropriate value proposition that should be present. The last section will give details about an appropriate value proposition of the organization and suggest ways on their implementation (Baker and Saren 2016). The primary vision of the company is to become the most loved restaurant b all customer segments. They want to be highly valued by the customers and for their benefit they want to innovate new ways to conduct the business. Customer Perceived Value The customer perceived value of any brand can be described as the customer`s evaluation of all the benefits derived out of the products or offerings against the costs that have been incurred by them. According to Osterwalder et al. (2014), customer perceived value helps in an overall assessment of the different utilities of the product on the basis of their perceptions. The perception of the utility varies with respect to each individual but the general perception often remains the same. Some may value quantity over quality whereas some may have another view. None the less, a good offering will be successful in making the value better. The benefits refer to as the attributes of the product and its components are as follows: Quality Quantity Status Price Perceived Sacrifice refers to the costs involved of the customers which include the time spent, travelling cost and other relevant aspects which are non monetary. They are: Money spent Time spent Effort Psychic Cost (Coombes and Nicholson 2013). With respect to McDonalds the benefits which are associated with the perceived values are as follows: Price: The price of the various meals available is quite reasonable which is often liked by the different consumers. Quality: At Mc Donalds, the products sold are always flesh and various quality checks are conducted regularly (Kiel 2014). However, recently in many countries certain issues had arised with respect to the quality of the food. Status: Mc Donalds is deemed to be a family restaurant and enjoys a fair status whereby it is one of the mist visited restaurants. Convenience: Meals of all types are available in the restaurant and it is also pocket friendly. Therefore, many consumers like to purchase from the given restaurant (Johnson, Christensen and Kagermann 2008). The online facility which is available makes it easier for the customers to order at the convenience of their homes. Sacrifices associated with perceived value are: Money: The price which they are paying for the meals. Very often the consumers do not think that the meals are worth the price paid for it. In that case, the will not purchase the meal next time. Time: It is the time spent in billing for the meals purchased and the waiting time at the counter. Effort: This states the physical energy involved in the purchasing process and visiting the restaurant. Holbrook's typology of consumer perceived proposition Holbrook provides a well stated typology regarding the extrinsic value perception and intrinsic value perception. According to his theory, for Mc Donalds there will exist a higher extrinsic value as the customers mostly emphasize on the end result of their meals and how much it is capable of satisfying the hunger and taste of the consumers (Martello Landroguez, S., Barroso Castro and Cepeda-Carrin 2013). Secondly the self-oriented and other oriented aspect relates to the self orientation nature of the consumers as they tend to purchase the meal for themselves. Lastly, in the active versus reactive component, the restaurant customers are quite different from one another and belong to different cultures hence the restaurant needs to keep more customized products for the different customers in order to see to it that all of them are happy, however customers prefer reactive moves. The given framework helps to identify the key values present for the customers and it can be stated that in case of Mc Donalds, the customer value which is perceived is multidimensional and the customers give importance to efficiency and excellence (Czinkota and Ronkainen 2013). Mc Donalds Value Proposition Mc Donalds is highly focused on becoming one of the leading food chains in the world. The launch of the online ordering website has also given a boost to the e-commerce sales of the company which would further increase the base of the company. Mc Donalds applies various methods to keep their customers engaged and provide them valuable services. One of these primary methods is providing the concept of combo meals. If the meals are purchased separately then the charges are different whereas if they are ordering a combo they need to pay a very low price. The value proposition of Mc Donalds further includes: Convenient locations- Mc Donalds has its branches in more than 120 countries with each country having more than 200 outlets. Customers can find a Mc Donalds at every location. This is the reason the customers find Mc Donalds very suitable for their dining requirements. Good seating and in the house facilities- All the restaurants of the chain are well spaced out and can seat up to 150 people. It is kept clean at all times and also up-to-date with the latest equipments Fast service- Mc Donalds functions on a self service motto. However, the self service of Mc Donalds is very efficient and the waiting time for the customers in the queue is less than 5 minutes. Reasonable prices- The pricing of the different food items is quite reasonable. Even during surge demands, the price remains stable. Furthermore, they have offerings like that of a combo meal which provides the customers with more discounts (Kim and Mauborgne 2004). Customized and broad range of food options available- From breakfast to dinner, a wide range of food items are available at the customers disposal. Receiving a backslash from the people, it introduced a healthier menu as well. The value proposition of Mc Donald may range differently to serve the needs of the target markets .The wide range of food appeals to the family. The comfortable seating is better for those crowds who like to relax. The main advantage of Mc Donalds over its competitors is that it has the key aspects of a favorable location, facilities, service speed and distinctive products (Gronroos 2016). Mc Donalds understands the essence of value proposition and its importance in providing the customer a pride which attracts them to the brand. Mc Donalds has grown into the largest restaurant chain in the globe. The food chain represents excellent value for money along with good quality and fast service. Mc Donalds is perceived as one of the most reliable restaurants in the globe which creates value for the buyer in the following ways: Increasing the benefit with respect to cost Decreasing cost with respect to benefit Due to its good valuable goods and propositions the brand has been able to create immense brand loyalty and positive associations (Grnroos and Voima 2013). Value proposition Burger King Burger King is an American food chain company headquarter in Florida, the company was found in 1953 and has grown around becoming the fifth largest food chain companies in the globe (BURGER KING. 2018 ). The offerings made by Burger King include a wide variety of products like burger and related snack combos (Armstrong et al. 2015). The brand image of Burger King has been confusing lately. There exists strong brand recognition, the brand equity is unable to compare to that of Mc Donalds. Value proposition Low quality- There have been repeated customer complaints that, the quality of products of the Burger King is very law and the customers have stated that the products often smell foul. Comparable cost- The cost of Burger King is quite reasonable and comparable to that of the Mc Donalds brand. Burger King also offers a combo meal which can then be used for a tight budget. Poor service- The service of Burger King is not adequate. This may be because of the existence of irregular processes and slow employee service. The customers are often heard complaining about long queues and wrong orders (Wilson et al. 2016).The only different aspect of the food is the grilled taste which is good, but not worse the effort. Locations- Burger King is not located in various countries unlike Mc Donald. The market capture of Burger King is comparatively quite low. Illustration of a Value Proposition for the fast food sector Quality- Quality is the primary aspect of any organization and more critical in the food sector. Hence, the fast food chains like that of Mc Donalds and Burger King should see to it that the customers are provided with the best quality food and they do not have any issues. Application to Burger King and Mc Donald As analyzed from the above given analysis, Mc Donalds has been quite successful in providing the customers with good quality products (McDaniel and Gates 2013). However, this is not the case for Burger King and it has not been able to provide good quality products to its customers. Location- The fast food chain restaurants should be easily locatable for the customers. There should be a presence of a fast food restaurant at every corner. Application to Burger King and Mc Donald Although Mc Donalds is located at every corner in over hundreds of cities, the same is not the case of Burger King. Service- These restaurants function on a concept of Self- Service, and therefore it should be efficient and fast. Application to Burger King and Mc Donald Burger King has a poor service as compared to that of Mc Donalds. Variety of menus- Being a family chain restaurant, the menu option at the various restaurants should be very wide and customized for every region. Application to Burger King and Mc Donald Mc Donalds has been successful in this aspect whereas Burger King still has to reach that milestone of offering a wide range of options to the customers. Currently, the restaurant chain has a limited menu base. A new value proposition matching the value criteria of the customers As stated earlier, the customers have their own perception about the value that is being delivered to them. Some of the Value Criteria that consumers generally tend to use have been given below: The products that are being offered to the customers or the service requested should be of the best quality. Quality is one of the most valued criteria that the customers look for (Gummerus 2013). The services or the products that are to be offered to the customers should be of reasonable price. The customers tend o invest a lot of time and effort into their purchases and therefore the costs to be reasonable. Quantity The customers often tend to be materialistic and would like to be offered a product which has an adequate quantity and can be used sufficiently. Status- The consumers like to associate themselves with a brand that uplifts their social status and tends to give them pride and respect (Ardley 2006). Suggested Value Proposition The Suggested value proposition based on the given analysis and customer value proposition related to the food industry is stated using the concept of Eric Sink`s Value Proposing Model (McDonagh and Prothero 2014). The learned scholar had described that the benefits of the service and products should always be highlighted and highly visible in the eyes of the customer. Hence he suggested that the value proposition should be: Superlative- This aspect states the reason why the customers should be purchasing the given product. Label proof- The given aspect states the description of the offering made by the company Qualifying- The value proposition should be stating who is to purchase the given product Hence, the value proposition of a food chain should be: Looking out for healthy and reasonable meals? Mc Donalds offers a wide range of meal options for customer looking out for a happy meal! Explanation Therefore, through this value proposition, the company aims to offer the customers a product that is: Easy on the pocket- Through the above value proposition, the company states that the company is offering what the customers generally desire which is a pocket friendly product which will be enough to fulfill the huger and be reasonably priced as well. Good quality healthy items- By stating that the company intends to offer the consumers a healthy meal, the company is making sure that it fulfills the qualitative aspect of the customer proposition Matching with their health conscious status- Lastly, to match the standard of living and status of the customers, the company needs to offer the consumers with a healthier option that will be at par with their status (De Mooij 2013). Hence, it can be witnessed from the given value proposition that it matches suitably with the customer value criteria. Implementing the value proposition internally and externally Having a value proposition is not enough, the companies need to see to it that the value proposition is implemented and communicated well both within the organization with respect to the employees and outside which refers to the consumers. The value proposition of a company should be clearly defined and help in creating a cohesive company culture and provide the employees with a sense of purpose. There are a variety of methods available to implement value proposition in the company and some of them are: Team building- Internally, when a value proposition has been set out the company should see to it that the organization ensures various team building activities which will encourage the different employees to take the proposition offered quite seriously and work efficiently towards their successful delivery (Hair Jr and Lukas 2014). Improved processes- In order to deliver the value propositions like faster servicing to the consumers, the processes which create value like the preparation of food, pertaining to the food industry needs to be improved and made up-to-date with the latest trends. Training In order to insure that the value proposition is successfully delivered, the various employees can be provided with adequate training which shall ensure that they know their responsibilities well and they will be performing adequately according to the standards set and described for them (Hartley and Claycomb 2013). Seminars- The organization can also conduct various seminars and invite motivational speakers who will be giving advice to the different customers as to how the value proposition in an organization plays a key role in delivering the happiness to the consumers. Marketing collateral in marketing collateral, there exists a procedure whereby various brochures, flyers, promotional kits are sent to the employees and consumers alike whereby the value proposition of the organization is clearly stated. Marketing collateral goes a long way in helping the employees to define and articulate the value proposition of the various offerings of the company. Along with being a learning prospect for the employees, the print media related to the marketing collateral also goes well with the millennial and various other customers. The above suggested methods are certain ways in which the organization can implement the set value proposition. From the above, the company can use method like Team Building, refined processes, training and seminars to improve the value proposition n with respect to the internal environment (Kotler 2015). Whereas for the presence of customers in the external environment of that business the company can use the technique of Marketing collateral which shall go a long way convincing the consumers that the organization is capable of delivering what is desired by the customers. Apart from this one major component to implement the value proposition is to ensure that all the planning ends on a successful note and the various steps to ensure the delivery of proposition are carried out properly (Babin and Zikmund 2015). By just mere advertising and a lack of action will make the customers lose interest in the company and therefore it is suggest that the company carries out all necessary steps well to ensure that the customer is satisfied. Conclusion Therefore from the given analysis it can be stated that value proposition forms an essential part of the organizations core offerings. Without the proper implementation of the core proposition and organization may not be successful in fulfilling the desires of the customers. The given report briefly highlighted the Value proposition and relevant aspects about the chosen company Mc Donalds. Further it discussed the value proposition offered b the company`s competitor Burger King. The following section has suggested a sample value proposition for an organization which is followed by the methods to implement the given value proposition. Hence, it could be understood that action is equally important to the statements and the organization should always go beyond consumer expectations. References Andreson, J.C., Narus, A.J. and van Rossum, W., 2006. Customer Value Propositions in Business Markets. Harvard Business Review. March, pp.91-99 Ardley, B.,2006. Telling Stories about Strategies:A Narratological Approach to Marketing Planning The Marketing Review, 6, 197-209 Westburn Publishers Ltd Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. BURGER KING. ,2018.BURGER KING. [online] Available at: https://www.bk.com/ [Accessed 10 Mar. 2018]. Coombes, P.H. and Nicholson, J.D., 2013. Business models and their relationship with marketing: A systematic literature review.Industrial Marketing Management,42(5), pp.656-664. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gronroos, C., 2016. Service Management and Marketing: Managing the Service Profit Logic. John Wiley Sons. Gummerus, J., 2013. Value creation processes and value outcomes in marketing theory: strangers or siblings?.Marketing Theory,13(1), pp.19-46. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Hartley, R.F. and Claycomb, C., 2013.Marketing mistakes and successes. Wiley. Johnson, M.W., Christensen, C.M. and Kagermann, H., 2008. Reinventing your Business Model. Harvard Business Review. (December), pp.51- 59. Kiel, I.H., 2014. Entrepreneurial marketing. Kim, W.C. and Mauborgne, R., 2004. Blue Ocean Strategy. Harvard Business Review. October, pp.76-84 Kotler, P., 2015. Framework for marketing management. Pearson Education India. Martelo Landroguez, S., Barroso Castro, C. and Cepeda-Carrin, G., 2013. Developing an integrated vision of customer value.Journal of Services Marketing,27(3), pp.234-244. Grnroos, C. and Voima, P., 2013. Critical service logic: making sense of value creation and co-creation.Journal of the academy of marketing science,41(2), pp.133-150. McDaniel, C. and Gates, R., 2013.Marketing research. Singapore. McDonagh, P. and Prothero, A., 2014. Sustainability marketing research: Past, present and future.Journal of Marketing Management,30(11-12), pp.1186-1219. Mcdonalds.com. ,2018.McDonald's Menu Info | McDonald's UK. [online] Available at: https://www.mcdonalds.com [Accessed 10 Mar. 2018]. Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014.Value proposition design: How to create products and services customers want. John Wiley Sons. Wilson, A., Zeithaml, V., Bitner, M.J. and Gremler, D., 2016.Services marketing: Integrating customer focus across the firm. McGraw Hill.

Jumanji Author Van Allsburg Essay Example

Jumanji Author: Van Allsburg Paper Plot: Jumanji features a narrative plot. Although the events that result from the childrens actions are not necessary logical, the action in the story moves forward recognizably through both text and illustration, and the story comes to a mysterious, yet satisfying, ending. The plot centers on the childrens completion of their game. Setting: Most of the setting is communicated through clear illustrations in this picture book the pictures are representational of ordinary things in a family household, with images of a kitchen, a living room, a childs bedroom, and familiar objects throughout. The childrens adventures are displayed throughout the house. The setting is crucial as it allows for readers to relate to the characters within the book. Characters: This fantasy picture book depicts the characters as typical, relatable children who aim to cure their boredom. Through their dialogue and through illustration we find them to be inquisitive and fun-seeking. They start out rather haphazardly and incautious, but emerge as precautious, learned individuals. The illustrations lend to the characters believability. Point of view: This book is written in the third person and focuses on the perspectives of the children, Judy and Peter. Theme: Jumanji is a cautionary tale. It also teaches children that despite a frightening situation they can come to a solution. Combination of the literary elements into an overall statement: Judy and Peter are bored after being left home alone while their parents attend an opera. Searching for something to occupy their time, they venture outside to play. Escaping a playful attack from his sister, Peter hides behind a tree where he finds a box labeled, Jumanji, A Jungle Adventure Game. We will write a custom essay sample on Jumanji Author: Van Allsburg specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jumanji Author: Van Allsburg specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jumanji Author: Van Allsburg specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Still seeking entertainment, the children take the game home to give it a try. A seemingly harmless and ordinary game, Jumanjis instructions warn: Once a game of Jumanji is started it will not be over until one player reaches the Golden City. Thinking nothing of the instructions, Peter casually goes first only to find himself under attack of a real lion. He barely manages to escape by locking the lion in his bedroom. As each player rolls the dice, and moves their game piece further through the board they find themselves in another predicament. Monkeys raid the kitchen, a monsoon begins in the living room, a lost jungle-guide, rhinoceros and snake invasions, even an erupting volcano. Finally, Judy reaches the Golden City, and the game is done. As mysteriously as all of the fantastic things had appeared, they disappear. Without saying a word, Judy and Peter box the game back up and run to drop it back where it was found. After returning home with Judy and Peters parents, the Budwigs tell the children of their sons lack of commitment and refusal to read directions. Looking out the window, Judy and Peter see the boys as they discover the Jumanji box. Artistic Elements Media and technique: Jumanji is done in gray tones with something called Conte dust and Conte pencil. The lack of color and lack of feeling in the background of the images is a sharp contrast to the extraordinary events that take place within the illustrations. Style of Art: Surrealism The pictures are extensions of the fantastic tale told in the text. They portray incredible events taking place in what appears to be a typical household among apparently realistic children. Each illustration is brimming with detail. Composition: Most of the pictures are at eye level, so the reader feels like he or she is in the house along with the characters. Early in the book, shortly after the children have started to play the game, Judys roll of the dice results in monkeys raiding the kitchen. In the illustration you can see both the expression on the monkeys faces and Judys face. The perspective is from an angle behind the kitchen table and below the action in the picture. The reader feels the sense of surprise and urgency in the picture as if he/she were really hiding from the sudden monkey invasion. Placement on page: Each of the illustrations is placed in the same manner. The focus of the story line appears at the center of the illustration. As the explanation of the game is being given in the text, there is a subsequent illustration depicting the children starting to play. The winding path of the board game is in the center of the illustration, making the warning of the game not ending until one player reaches the Golden City appear to be quite an exhausting journey. Line, shape, texture, color and design: Great texture and detail are given to some objects while others remain dull and plain. The children and the resulting events of the game, the animals, volcano smoke, etc. , are given great detail while many of the objects in the background remain dull and flat. You can nearly see every hair on Judy and Peters heads, in the lions mane, on the monkeys. The children appear almost molded. The shapes are very realistic and representational. The use of black lines on white and white lines on black draw attention to sources of light in the illustrations. The variations of perspective give depth to each illustration. Analysis and Critique Literary and artistic effectiveness: This picture book is well written, with a mysterious and engaging plot. The illustrations reinforce the excitement of each event as the game unfolds. The reader is curious as to what predicament will plague the children next, and if and when the children might reach the end of the game. With the simplicity of the story and the amazing illustrations, Van Allsburg has created a picture book that would appeal to people of all ages. Social relevancy: Jumanji warns children to be cautious in their adventures and to always read directions. It can also help children to see that despite hectic situations they can find resolve. This would be relevant in realizing that their can be a solution to any of a number of outrageous situations that an individual or the American public as a whole might face. It can teach children that they can be responsible and capable of taking care of themselves once they are old enough to be left home alone. Overt and/or hidden messages: I disliked the fact that Judy and Peter are depicted as fairly young children, yet are left home alone for a lengthy amount of time. Though this might be reassuring for a child who is old/mature enough to be left home alone, this might scare other children who are not yet ready. Age appropriateness: Based on vocabulary and illustration, I would share this book with children as young as early elementary school. Although, at an early elementary age I would make it apparent that children do not have to be left home alone. Creativity Ask students what they would do if they play Jumanji and were in the same situations that Judy and Peter were in? If their house were overrun by monkeys? Flooded with water? You could bring in photographs of the animals depicted in the story.

Free Essays on Censorship Surrounding September 11th

Listen up maggots; you are not special. You are not a beautiful or unique snowflake.† –Fight Club- The September 11th attack on America has revolutionized the world’s understanding of visual culture. Society has been trying to label art forever. Censorship of art is a conflict that affects everyone, whether it be the artist themselves, the viewers, or nonviewers. Drawing the line between what is and isn’t considered art is a difficult task. The continual debate over modern art is a futile task because the definition of art is so individual. I believe as long as the art has some semblance of meaning, intention, idea or thought behind it, it merits it as being labeled as art. There are many people wrongly labeled as artists who create purely for financial gain or stature. This is detrimental to the integrity of other artists who serve their purpose in the art world purely because of the passion for their work. The censorship of art surrounding the attack on America September 11th disturbs me. The media’s cap on releasing any images surrounding the event especially images of the World Trade Center whether in advertising, movies or any element of visual culture is a limit on potential and creativity. The reactions of artists expressing their feelings concerning the event deserve to be shown. Not seeing the images is not going to lessen the severity of the situation at hand or make it go away. Perhaps the government believes by shielding the public from this part of visual culture, it will protect them. This principle of farther from the eye farther from the mind does not apply here. In fact, it might even prove to be the opposite effect and help people deal with the situation more readily. These ideas of labeling and censorship in dealing with the September 11th attacks tie into my own work. At a recent show I had in a friend’s home, a friend of my aunt’s asked me what an appropriate offer fo... Free Essays on Censorship Surrounding September 11th Free Essays on Censorship Surrounding September 11th Listen up maggots; you are not special. You are not a beautiful or unique snowflake.† –Fight Club- The September 11th attack on America has revolutionized the world’s understanding of visual culture. Society has been trying to label art forever. Censorship of art is a conflict that affects everyone, whether it be the artist themselves, the viewers, or nonviewers. Drawing the line between what is and isn’t considered art is a difficult task. The continual debate over modern art is a futile task because the definition of art is so individual. I believe as long as the art has some semblance of meaning, intention, idea or thought behind it, it merits it as being labeled as art. There are many people wrongly labeled as artists who create purely for financial gain or stature. This is detrimental to the integrity of other artists who serve their purpose in the art world purely because of the passion for their work. The censorship of art surrounding the attack on America September 11th disturbs me. The media’s cap on releasing any images surrounding the event especially images of the World Trade Center whether in advertising, movies or any element of visual culture is a limit on potential and creativity. The reactions of artists expressing their feelings concerning the event deserve to be shown. Not seeing the images is not going to lessen the severity of the situation at hand or make it go away. Perhaps the government believes by shielding the public from this part of visual culture, it will protect them. This principle of farther from the eye farther from the mind does not apply here. In fact, it might even prove to be the opposite effect and help people deal with the situation more readily. These ideas of labeling and censorship in dealing with the September 11th attacks tie into my own work. At a recent show I had in a friend’s home, a friend of my aunt’s asked me what an appropriate offer fo...

The effect of religious beliefs on healthcare Research Paper

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